UK’s As It Is have just released the music video for their single, “Speak Soft,” from their album, Never Happy, Ever After, which is available now on iTunes. The video was filmed across two continents, with two videographers, and showcases the band’s energetic performance style while they rock out on a gorgeous Australian beach, coinciding with the video narrative, shot in the UK.
“Whilst in Australia, we had to find a suitable location to film in the dark that would suit the narrative and where no one would hear us. We got up at 3am to film the performance on a beach in Newcastle during sunrise after only a couple of hours sleep. We carried all of the gear a mile down a small patch to the beach, in the hope no one was there,” explains Patty Walters (vox).
The band is currently on a US tour as support to Mayday Parade, on the Hot Topic presents AP Tour, alongside Real Friends and This Wild Life. The tour will wrap up in Lake Buena Vista, FL at the House of Blues on November 25th, after which, As It Is will head to the UK for a tour with Lower Than Atlantis through December. Check below for a complete list of tour dates.
Stream the video for “Speak Soft” below: