Adele Shatters Taylor Swift’s Previous VEVO Record

adeleOn Friday, Adele dropped her magical new ballad and accompanying video, “Hello,” and just 24 hours after the video dropped, the songstress snatched up the title for most views on a music video in VEVO history with 27.7 million views in a one-day period. This shattered the record held by Taylor Swift for her video “Bad Blood,” which scooped up the record back in May.

“Hello” has also reached the number one spot on iTunes in over 80 different countries, as well on iTunes Top Songs, Top Albums, and Top Music Videos.

Adele has also been announced as the musical guest for the November 21st episode of Saturday Night Live alongside host Matthew McConaughey.

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One thought on “Adele Shatters Taylor Swift’s Previous VEVO Record

  1. […] She’s accomplished 61.6 million US streams in one week. It’s easy to imagine 25 will shatter any and all records…and Adele must be feeling like a genius for taking 3 years […]

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