VIDEO: Loren – “Echo”

As humans, we love to compare things. It helps us gage our expectations. For example, most people describe the latest female-fronted band as “the next Paramore,” regardless of whether or not they’re even the same genre. Fifteen-year-old Loren often receives the comparison to New Zealand’s Lorde. While these comparisons are far from bad, Loren is setting a standard all her own, beautifully fusing classic and modern influences to provide the perfect level of angst that you need while listening to music.
You can pre-order her upcoming EP, The Dareon iTunes and get an instant download of her latest song, “Echo,” which you can see the hauntingly beautiful video for below:
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