NYC-based apparel company Private Hell is the brainchild of Travis Reilly, vocalist of Long Island hardcore band, This Is Hell. Private Hell is a unisex band that approaches fashion with a clean, bold design, with the initial line featuring the band’s insignia; a play on the “Don’t Tread On Me” snake. For more information and to check out the new line, head to: http://www.privatehellnyc.com/
You’ve probably seen the brand being sported on WWE superstars like Seth Rollins, Paige, Summer Rae, Corey Graves, and Alicia Fox, as well as musicians like Kellin Quinn (Sleeping With Sirens), Vic Fuentes (Pierce The Veil), Stix Zadinia (Steel Panther), Jordan Buckley (Every Time I Die), Sam Carter (Architects), and Anthony Raneri (Bayside).
Watch the video look book for Private Hell’s Fall/Winter 2014 line of apparel: